When his Internet startup fizzled in 2001, Thatcher started selling books online as a hobby while trying to figure out “the next big thing.” For a few years, people thought he was crazy to be doing anything related to old fashioned printed books. Fast forward 15 years, people love printed books perhaps more than ever and Juniper Books is a successful, rapidly growing company in Boulder, Colorado dedicated to give everyone more reasons to buy books and keep them forever.
Juniper Books has been featured in publications including The New York Times, The Wall Street Journal and Departures. The company’s Ernest Hemingway and African American Literature book sets were chosen for Oprah’s Favorite Things in 2015. All Juniper Books set make great gifts and many have been showcased in gift guides of Vanity Fair, Vogue, Elle, Glamour and other magazines.
Our online partners include goop, OneKingsLane and Ahalife. A few fine retailers carry a selection of our products including White’s Mercantile in Nashville, The Well Apppointed House in Greenwich, and Redfish Kids Clothing in Vancouver. Past custom library projects have included the Architectural Digest Greenroom at the Academy Awards, the Library of the NoMad Hotel in New York City, and many private homes from Aspen to Dubai.
We work with designers, architects and builders all around the world on custom projects. From AD100 designers to retailers such as Kiehl’s, resorts including Four Seasons, Juniper Books provides our clients with a fresh new approach to building book collections for content, or design, but usually a combination of both.
Thatcher grew up in New York City where his parents owned and operated one of the most innovative restaurants in American culinary history: The Quilted Giraffe. Thatcher worked just about every job in the house and absorbed a thing or two about creativity and attention to detail from his parents.
Thatcher graduated from Dartmouth College with a degree in History and Art History. He lives in Boulder, Colorado with his wife and two children (all voracious readers!). When he’s not curating libraries or designing book sets you can find him biking or skiing.
Juniper Books supports many non-profit organizations in Colorado and across the country through book donations and charity show-house events. We have been honored over the years to work with Cullman & Kravis and David Phoenix on their Kips Bay Decorator Show House installations. Thatcher is currently the Chair of the Board of Jarrow Montessori School in Boulder, Colorado.