Tell Your Story, Help Us Tell Ours
You create content of beautiful bookshelves that stops a scroll. Imagine what you could make with Juniper Books.
Creator Collaboration Requirements
You can contact us directly, apply through Shopify Collabs or sign-up on Awin.
We receive a lot of interest from creators who love books and we want to work with the ones who are the best fit.
To help us review applications efficiently, please ensure you meet the following preferred criteria before applying:
15,000+ followers on your primary social platform. We are happy to consider creators with smaller audiences if they demonstrate exceptional engagement and consistently high video views.
Minimum 2% engagement rate. We prioritize highly engaged audiences, so creators with smaller followings are generally expected to have higher engagement rates.
Average 10,000+ views per video. Creators with higher average views are more likely to be selected for collaborations.
Consistent book-related content. Your account should regularly feature books, reading, collecting, BookTok/Bookstagram, or adjacent literary content.
Open to product-based collaborations. Most first-time partnerships are offered in exchange for complimentary Juniper Books products and the opportunity to be featured across our social channels, reaching an audience of over 192,000 followers.
Please note that meeting these guidelines does not guarantee a collaboration, but it helps us identify creators who are the best fit for our brand and community.
Influencers
Already Creating? Let's Talk.
If you're already making book content and think Juniper Books belongs in it, reach out directly. Fill out the application linked below and let us know who you are and what you create, and we'll take it from there.
Shopify Collabs
Interesting in connecting through Shopify Collabs to earn commission through the Shopify Platform?
Apply through Shopify Collabs, and we'll review your profile there.
Awin Affiliates
For creators and affiliates looking for an ongoing partnership, we manage our affiliate program through Awin. Apply there to get set up with tracking, commission, and everything you need to promote Juniper Books long-term.
If you have a website or publication and are interested in featuring our products during the holidays or in gift guides, please apply to become an affiliate and earn commissions through Awin.
Frequently Asked Questions:
How long does it take to hear back?
We review applications on a rolling basis. If you're a fit for an upcoming collaboration, we'll reach out directly — so no news isn't necessarily bad news, it just means the timing isn't right yet.
What if I don't meet every qualification?
Our guidelines are a starting point, not a strict cutoff. If your engagement or content quality stands out, we'll take a closer look regardless of follower count.
Do I need to apply through all three programs?
No — pick the one that fits how you already work. Influencers can reach out directly, Shopify Collabs is best if you're already on that platform, and Awin is for creators looking for an ongoing affiliate relationship.
What does a typical first collaboration look like?
Most first partnerships are product-based — we send books, you create. From there, some relationships grow into ongoing partnerships with additional perks.
Can I apply again if I'm not selected this time?
Of course. Our needs change as we launch new special editions, so a "not right now" is often just a timing thing. Feel free to reapply as your content evolves.
Who do I contact with questions?
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