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Rebrand: Introducing Our New Look!

Rebrand: Introducing Our New Look!

(Juniper Books' New Logo, Juniper Books LLC.)

In the world of literature and design, there is a magical intersection where timeless classics meet contemporary pop culture. At Juniper Books, we're embarking on an exciting journey with a fresh new look. Our aim is to bridge the gap between the world of literature and the ever-evolving tapestry of popular culture, celebrating both the classics and the contemporary.

Juniper Books' Old Logo

(Juniper Books' Old Logo, Juniper Books LLC.)

In Our Shelf Expression Era: We've always been at the forefront of creating stunning book sets that embrace design. However, with our rebranding, we are taking our mission a step further by integrating the pulse of pop culture and art into our collections. By blending the world of classics with contemporary pop culture fandoms, we have found a way to captivate the hearts of book lovers of all ages.

From current pop culture fandom to time-enduring classics, one of the remarkable aspects of our new approach is our ability to cater to diverse tastes. Whether you're a fan of current pop culture phenomena or an avid reader of time-enduring classics, Juniper Books has something "novel" for your bookshelves. Our curated book sets span a wide range of genres, from beloved fantasy series to thought-provoking literary works. By offering a diverse selection, Juniper Books ensures that everyone can find a book set that resonates with their interests and passions.

Giftable, shareable, and collectible, we understand the joy of giving and receiving books as gifts. Our book sets are thoughtfully designed to be the perfect present for any occasion. Whether it's a birthday, anniversary, or holiday celebration, our beautifully packaged sets make for memorable and collectible gifts. 

Juniper Books' New Logo on 12 book sets on a bookshelf.

(Juniper Books' New Logo on Different Book Sets, Juniper Books LLC.)

All About That Shelfie: We encourage our customers to share their book sets on social media, inviting them to tag @juniperbooks on Instagram (and we LOVE to repost, because who doesn’t want to be instafamous). This interactive element creates a sense of community among book lovers, fostering conversations and connections around the love of literature and design and, of course, a little #FOMO. By sharing our collections, you become a part of Juniper Books' story, adding your unique perspectives and experiences to our ongoing narrative.

Unleashing Your "Shelf"-Expression: Our rebranding provides a platform for book lovers to unleash their creativity and individuality through their bookshelves. By curating book sets that are both aesthetically pleasing and intellectually stimulating, we enable individuals to express their personality and passions through their literary collections. Whether you arrange your books by color, genre, or in a unique and unconventional way, Juniper Books encourages you to create a visual representation of your literary journey.

 (GIF of Juniper Books' New Logo, Juniper Books LLC.) 

Juniper Books' fresh look also emphasizes the importance of design in the world of literature. Books are not just vessels for words; they are also objects of beauty and inspiration. We understand that the design of a book can enhance the joy of reading and create a deeper connection between the reader and the story.

Our rebranding marks an exciting new chapter in our journey of bridging the timeless world of literature with the pulse of pop culture and art. And really, sometimes it’s ok to judge a book by its cover. 

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